2006 – Audi Forum – Creative Designers International

The Team of Creative Designers International (CDI), founded in 1993 by British architect Benjamin Warner, has designed this building with contemporary lines to accommodate the Audi Forum Tokyo. Also known as ” The Iceberg “, the building was completed and officially opened in 2006. The Iceberg is a building with a unique crystal structure, representative of modern Japanese architecture, designed to reflect light from all angles. CDI director, Hiroyuki Yoshikawa, says that the inspiration for the exterior design was based on a combination of  ”crystal iceberg and a plastic bottle after going through a shredder PET ”.

With seven floors up the Audi Forum is a commercial building with a unique structural system that supports asymmetric glass facade and an elevator shaft completely transparent. A street level commercial space is used as a showroom for Audi cars, although there are numerous spaces for exhibition and presentation of new models in the building. The building also houses the offices of the automotive company in Japan and areas for art exhibitions.

In this particular construction triangular panels have been used for glass facades. Three different types of laminated glass and colored in blue tones enhance the effect on the edges of the building, making it look like a giant crystal that rises in the middle of town. The new building for the signature Audi has a complex geometry which reflects light from all angles, favored by the placement of silver layers in sections oblique angles of crystals, giving the flat glass a three-dimensional quality.


Name: Audi Forum│Type: Commercial│Architect: Creative Designers International│Completed: 2006

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